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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

This entry was posted in Marketing by Ian Baugh

Previous |  Contents | Next  Download the eBook Be yourself. Everyone else is taken. Be yourself Heather and I have been friends with a particular couple since our kids were pre-schoolers, which is some time ago. She’s got progressive musical tastes. He likes Simon and Garfunkel. She’s been complaining for forty years about Neil Young’s whiny voice. He’s been complaining that Bob Dylan can’t sing at all. I don’t care. What would they know? Not everyone likes Neil’s voice, or Bob’s, or what they have to say, but everyone knows them, To View More >>

This entry was posted in Marketing by Ian Baugh

(Warning: contains references to blue-grass and rock music) Johannes introduced me to his friends, Lyttelton band The Eastern. That’s OK, nobody else has heard of them either, and that's the point of this post. A while ago The Eastern opened in Auckland for Steve Earle, and more recently for Old Crow Medicine Show. Old Crow who? Heather and I bought tickets anyway, probably the only people in the audience who didn’t know anything about the main act. But then they came out and played. I was hooked after the first few bars Ketch looked wry, ironic and after your girlfriend. Willie wore a Neil To View More >>

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Go on, click - you're curious. OK, what I'm suggesting is you're good if you're good enough to compete with a memory, or a cherished  snapshot. Cheers, Ian PS Two fer one: She's no lady, she's my wife. To View More >>

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